Friday, 18 September 2015

Farfetch Take Over Fashion Festival #MBFFSYDNEY

Although I'm based in Melbourne, I've been lucky enough to have the chance to attend the Mercedes Benz Fashion Festival held in Sydney as it's an event much coveted about in the fashion industry and is known as the biggest fashion event of the year in Australia. Online designer luxury store Farfetch is holding a competition where you create your ideal fashion week festival and below is a brief snapshot of my vision.

Below I've selected a few dream outfits that I would wear to Sydney Fashion Week. I've kept the outfits minimal like my personal style, but I've gone for pieces that stand out more. Paired with a dark coloured lip or slicked back hair, these outfits will be effortlessly chic (all items from Farfetch). 
Acne Studios Spitfire sunglasses | Stella McCartney Winter snow boots
Saint Laurent Buckled Overcoat | Givenchy Paris clutch | Drome skinny trousers

Narciso Rodriguez asymmetric top | Ellery flared trousers | Chloe Drew shoulder bag
Opening Ceremony Julia Mules | 1-100 Rings 1 and 2

Alexander Wang shirt dress | Saint Laurent classic biker jacket
Piazza Sampione trouser | Aquazzura Tutto sandal | Alexander Wang Prisma envelope bag

[Keep reading to see my take on MBFF]

Usually being held at the famous Carriageworks location in Everleigh in Sydney, it would be great to incorporate more of the Sydney landscape at the fashion festival so that in street style images, people can distinctly recognise where it was taken. Choosing a location near the beach such as in the Bondi location would be something different from all other fashion shows in the world (and the food nearby is great too- perfect for post show hunger). Alternatively, a location where you can see the iconic Harbour Bridge or Sydney Opera House in the background would be perfect. The chosen location would have great, natural lighting so that attendees can take good photos for Instagram, which is always something in the back of everyone's minds. In addition to the views of the river and famous Australian landmarks, there will be an area with clean backdrops (concrete walls/white walls etc) for people to take photos in front of (especially for a minimal blogger like me, a neutral wall> red bricks).

As Sydney fashion week is generally smaller than shows such as NYFW and LFW, the front row seaters are chosen accordingly. In addition to the top magazine editors and those in the biz (such as Christine Centenera), Australian bloggers Nicole Warne, Margaret Zhang, Sara Donaldson (Harper and Harley), Amanda Shadforth (Oracle Fox), Zanita Whittington and Carmen of Chronicles of Her are amongst the many fashionable people sitting front row to represent Australian fashion in the industry. Models including the iconic Gemma Ward, Montana Cox, Jennifer Hawkins, Jessica Hart and Jessica Gomes would also be seated front row if they aren't already walking the show. Lara Bingle is personally one of my favourite fashion icons and she hasn't been as active in the industry lately, so it'd be great to see her sitting in front row. To reach a larger audience, international personalities, models, celebrities and bloggers are also invited. Alexa Chung, Elizabeth Olsen, Olivia Palermo, Suki Waterhouse, Elle Fanning and Kendall Jenner are a few dream people that would definitely have a place in the front row.

The runways at MBFF Sydney will predominantly showcase Australian talent as well as international designers, wanting to introduce their label into the Australian market (such as Tome). Dion Lee and Zimmermann are one of the two most successful and identifiable Australian labels and over the last couple of years, they have mainly been seen on the runways in New York Fashion Week so it would be great to see them on the runways in Sydney again. 

In terms of refreshments, there will be a lounge/bar where VIPs of the show can go to relax before and after shows. Interiors of the lounge will be primarily white with accents of red on the carpet, which will create a luxurious and refreshing atmosphere. Refreshments for the general attendees include bottles of sparkling water with straws as well as small sweets such as macaroons and small cookies with a customised event label, which will make the event all that more memorable.

There will be photographers around the location who will be taking pictures of everyone- not just street style outfit shots of models (and those who could pass as models) because sometimes when people don't get photographed they feel not so great about themselves and have self-doubt and compare themselves. This way, this creates a more comfortable and less intimidating environment.

I hope you like the brief explanation of what an ideal fashion week would be like in my mind.
Fingers crossed that I do well in this competition!

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